Broadsheet Media launches free app to get more out of cities
Broadsheet Media has launched a free app. Updated in real time, the app responds to variables such as location, time, day and weather to generate a personalized homepage for each user.
“We didn’t want to create a slightly different version of the website. The app had to serve a purpose,” says Broadsheet founder and publisher, Nick Shelton. “We wanted it to capture the cultural zeitgeist of the city and be an effective tool to make the most of it.”
In addition to the personalized news feed, the app has a powerful and intuitive search function, giving users access to nearly 7,000 cafes, restaurants, bars, shops and accommodation across Australia. Broadsheet has been building this directory since 2009, using company-commissioned freelance writers and photographers. Cafes, restaurants, bars, shops and hotels cannot pay to be listed on broadsheet.com.au or in the app.
Users can search using one-click shortcut buttons such as Open Now and Near Me, or drill down the directory with search filters including suburb, cuisine (e.g. Japanese, Italian) , dish (ramen, burgers, seafood), feature (good view, dog friendly, vegetarian), price and more. Restaurant tables can also be reserved through the app.
“We all have that person in our lives who can always give a good recommendation. You can text them at 8pm on a Saturday asking where to get a glass of wine in a dark neighborhood and they’ll give you two great options. The Broadsheet app is that friend,” says Shelton.
Launched in 2009, Broadsheet is Australia’s go-to cultural guide, with three million visits per month. Present in Sydney, Melbourne, Adelaide, Brisbane and Perth, the masthead helps Australians discover and experience what makes their cities and communities vibrate.
The appearance of the Broadsheet app was designed by The Company You Keep agency. The app is available for free download from the iOS App Store.