Bumble Surpasses $ 1 Billion in Global Consumer Spending According to App Annie |
The app joins a list of only 15 other non-gaming apps to reach this milestone
SAN FRANCISCO, December 2, 2021 / PRNewswire / – App Annie, the leading provider of mobile data and analytics announced today that Bumble has joined the Billion Dollar Club – a milestone that only 15 other non-gaming apps have reached.
Bumble is the # 2 dating app for lifetime spending and the highest ranked dating app that prioritizes women who take the first step. The company became public in February 2021 and has continued to experience success through its in-app purchase and subscription model, where users can subscribe to Bumble Premium Where To reinforce including travel features, projectors, superswipes, among others, in addition to one-time credits.
The app also has a wide global reach among users. Major markets contributing to its lifetime consumer spending include Western markets such as the United States (its headquarters), the United Kingdom, Canada and Australia, but also includes India, Mexico which are high growth markets in mobile overall and represent strong future potential for user acquisition growth.
âThe space for mobile dating apps flourished even when people were forced to stay apart. The industry’s ability to quickly scale models with features like video dating to build consumer loyalty is a testament to its success. The metaverse is the next space in the sector. kissed vigorously. Bumble has announced plans to expand its BFF functionality and it comes right after Tinder’s parent company Match recently revealed it will embrace the concept of the metaverse by creating an avatar-based virtual goods economy. Lexi sydow, responsible for market analyzes, App Annie.
The full list of billion dollar club apps includes: Tinder, Youtube, Netflix, Tencent Video, TIC Tac, iQIYI, Pandora Music, LINE, Disney +, HBO Max, BIGO LIVE, Google one, Manga LINE, piccoma and Youku.
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