Douyin, the Chinese version of TikTok, limits children to 40 minutes per day
Douyin will also be unavailable for these users between 10 p.m. and 6 a.m., the owner of TikTok and Douyin added.
The company also urged parents to help their children register with real names, or otherwise manually activate “teenager mode”. ByteDance did not immediately respond to a question from CNN Business about how it might enforce the policy for those who don’t use their real names.
The app also said it would introduce new content – ranging from science experiments and museums to art gallery exhibits and natural landscapes – to “inspire” young teens.
Limiting the use of Douyin is a ByteDance’s “proactive step” to get ahead of potential regulation, analysts at Citigroup Global Markets wrote in a research note on Monday. They suggested that the decision could pushing other Internet platforms with short video content to consider implementing similar restrictions.
“Self-assessment and voluntary implementation of child protection measures by more platforms could help suggest that platforms are more socially responsible and potentially reassure parents and regulators” they added.
Chinese regulators have already started pressuring tech companies to reduce the time miners spend on their services.
– CNN’s Beijing office contributed to this report.