Facebook plans to change its name as part of the company’s rebranding – report | Facebook

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Social media giant Facebook plans to rename the company with a new name next week, The Verge reported on Tuesday, citing a source with direct knowledge of the matter.

Facebook CEO Mark Zuckerberg plans to talk about the name change at the company’s annual Connect conference on Oct. 28, but it could be revealed sooner, according to the Verge report.

Similar to how Google changed its name under the Alphabet umbrella, the rebranding would likely position Facebook’s social media app as one of many products under a parent company, which will also oversee groups like Instagram, WhatsApp, Oculus and more, the report adds.

The Guardian has not independently confirmed the report. A Facebook spokesperson told The Guardian that the company “does not comment on rumors or speculation.”

It came at a time when Facebook faces significant pressure following revelations from whistleblower France Haugen, who told Congress that the company put “astronomical profits before people” and that it is hurting. to children and destabilizes democracies. Haugen is behind the leak of a number of documents in the Wall Street Journal, including internal research revealing that 30% of teenage girls believe Instagram makes their body dissatisfaction worse.

Earlier this month, Facebook, WhatsApp and Instagram also went off for five hours after a routine maintenance glitch, disrupting all of Facebook’s services, including its own internal communications and physical security services.

“For more than five hours, Facebook was not used to deepen divisions, destabilize democracies and make young girls and women feel bad about their bodies,” Haugen told Congress.


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