InMobi partners with Red Planet to enable access to advertising

InMobi announced its partnership with Red Planet to offer brands exclusive access to Red Planet Audiences for in-app advertising on the InMobi Exchange.

These will be made available through InMobi’s new series of vertical and custom private marketplaces, Curated, by InMobi.

Additionally, InMobi – the content, monetization and marketing technology provider – signed a new data partnership with Eyeota and expanded its existing relationship with Experian to make its audience available in new private markets in Australia and New Zealand. .

Richard O’SullivanVice President and Managing Director of InMobi ANZ, said: “Curated, by InMobi, Private Marketplaces were launched to help advertisers in Australia and New Zealand better connect with hard-to-reach niche audiences, and l The addition of Red Planet means unique access to behavioral data, which further strengthens and enhances our premium audience data capabilities.

“Red Planet joins Eyeota and Experian in providing Curated, by InMobi with best-in-class audience data that gives advertisers unprecedented access to over 20,000 audience segments to activate in-app campaigns.”

Red Planet shared: “At Red Planet, we tap into the needs, values ​​and drivers of millions of Australians on an individual level. We use this information and our relationships to help our partners create more meaningful, relevant and rewarding experiences for travelers, business decision makers and premium consumers.

Steve PhilpottManaging Director of Experian Targeting and Data Quality, said, “Experian has worked with InMobi for over five years and is excited about the next iteration of our relationship.

“We believe that the combination of InMobi’s mobile presence and the breadth and depth of Experian’s audience data resources will provide a very compelling and comprehensive solution for our agency and advertiser partners – a solution based on scale and precision. We look forward to seeing its success in the market.

Speaking of partnership, howard luksChief Revenue Officer of Eyota, said, “We are excited to bring Eyeota’s qualified audience solutions to the Curated by InMobi private marketplaces in Australia and New Zealand.

“Powered by our network of premium data partners, Eyeota provides audience solutions for B2B and B2C advertisers spanning more than 15 industries, including consumer packaged goods, retail and financials.

“Curated by InMobi Marketplaces are essential for delivering addressable audiences at scale to brands and advertisers looking to engage and influence the right target customers through in-app mobile channels,” Luks added.

Curated, by InMobi, is a series of curated and privacy-friendly marketplaces on the InMobi Exchange to help mobile advertisers better reach and engage with relevant niche audiences, including Shopping, Gaming, Crypto, Premium Sports and Culturally and Linguistically Diverse (CALD).

Each curated marketplace (PMP) relies on a combination of audience data and contextually relevant offer to provide a highly relevant and brand-safe marketplace for advertisers to reach their target consumers. They also offer personalized creative support, pre-made supply packages, and a managed service to optimize campaign performance.

Top photo: Richard O’Sullivan

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