MULTIMEDIA ADDED Real Estate Powerhouse Fredrik Eklund Introduces REAL, a New App to Change the Global Real Estate Industry by Enhancing Agent Profiles and Connecting Subscribers with Their Ideal Agents | Company


Fredrik Eklund, founder of Douglas Elliman’s most productive team, the Eklund | Gomes Team, and alumnus of Bravo TV’s “Million Dollar Listing” franchise, has announced that he is the co-founder of a revolutionary new social app for real estate called REAL. Eklund partnered with Thomas Ma, a Hong Kong licensed entrepreneur and realtor with notable success in proptech and start-ups, as they saw how large proptech platforms reduced the role and agent control.

This press release is multimedia. View the full press release here:

This is REAL, the social app designed exclusively for real estate. Get free leads. Connect with new prospects. Grow your business and take control. Get TRUE. – Fredrik Eklund (Photo: Business Wire)

The broadband app offers an Instagram-style platform combined with a WhatsApp-style chat function, allowing agents to promote themselves for free rather than having to advertise to attract followers interested in connecting with them .

“The pandemic has changed the way we communicate; everything is digital and much faster,” explained Fredrik Eklund, co-founder and chief visionary of REAL. “National – and even global – real estate is becoming one big market as people increasingly move around and search around the world. Agents are getting licensed in many different states and there is a complete crossover, especially in the luxury market. Current real estate apps, like Zillow, don’t provide quick answers and MLSs are slow. I lead a large team and see all facets of the market, at all price points, and how fast it is changing. People want to use their cell phones for this, they want it to be fun and they want it to be FAST. At the same time, they see what people around them like and watch. Consumers are smarter today. They don’t want to see what ads Zillow is pushing because agents paid for those hidden ads. They want to see what’s really popular socially.

Advantages of REAL:

  • Subscribers – sellers and buyers – can see agent reviews of highly curated listings and get a sense of their personality, style and taste through their individual profiles on the app.
  • They can also see what’s popular in the market and benefit from the app’s advanced AI technology to perform very specific accelerated searches tailored to their specific needs. For example, families looking for a home with a pool and patio can search for all residences with those criteria in a specified community or zip code.
  • It reflects Ma and Eklund’s shared vision of an app with built-in, real-time social networking capabilities enabling quick and seamless listing insights and fostering connections and communication between agents, buyers and sellers.
  • It allows agents to post a preview of properties not yet on the market among the ads on their profiles.
  • Through its agent network, it allows users to build a contact list of a global family of agents to communicate with – something unique to real estate that platforms like Zillow don’t offer.
  • It stores data in its WhatsApp-style platform along with a list of contacts so that connections are made and maintained. It’s an incredible asset for agents who want to get in touch with contacts at appropriate times and it helps replace the hassle of excessive follow-up correspondence, something that has plagued the industry historically.
  • The chat feature allows agents to keep track of their subscribers, knowing when it’s best to contact them and when it’s not. And subscribers can contact REAL agents directly.
  • All of this is free for everyone.

The potential for significant commercial and financial impact for an application of this nature is why Eklund partnered with Ma, known for leveraging his knowledge in bringing insights from Hong Kong to the US market. Ma understood the challenges, significant time, and investment that agents put into developing leads and securing signups. He also understood how the shift to proptech platforms meant agents were being asked to advertise their own services with little to no return on investment.

Ma explained, “REAL was launched on the App Store 11 months ago, has 147,500 downloads so far and the number keeps growing. Traditionally, agents are referred by someone, your friend or relative, your acquaintance, or even a friend of a friend. The agents you are introduced to do not really know who you are, your unique tastes, your lifestyle or your needs to facilitate your housing search. We wanted to give talented agents the opportunity to share their stories, knowledge and experience, and give them control over the listings and recommendations they bring to their audience.Users – agents, home buyers and sellers – can then choose to follow or connect with these agents based on their compatibility and personality to meet their specific needs.Fredrik’s extensive experience in the real estate business and his journey to becoming an industry leader ustrie give him unique insight into the challenges of building a network as an agent. He knows the importance of acquiring a clientele to foster and maintain relationships. We couldn’t have asked for a better co-founder and chief visionary for our company. »

Eklund by Fredrik Eklund | The Gomes team currently has 91 agents in 13 markets and five states and the majority of them are already using and enjoying the REAL app. REAL currently has a team of 14 programmers.

About REAL

REAL is the first and only social app combined with messaging for real estate that empowers agents to take back control of their business. For the first time, agents can generate free leads without costly online advertisements, lengthy emails or unnecessary and ineffective cold calls. REAL helps agents build professional online relationships with interested prospects, keeping them connected and allowing agents and their prospects to engage with each other at all times. They can do this through REAL’s social platform designed exclusively for real estate. REAL agents curate their images, content, and discussion topics to reflect their expertise and knowledge. When prospective buyers and sellers browse REAL’s online magazine, they view content curated by agents and follow those whose interests match theirs. REAL was co-founded by Hong Kong real estate entrepreneur Thomas Ma and Fredrik Eklund, co-founder of Douglas Elliman’s Eklund | Gomes Team and former star of Bravo’s “Million Dollar Listing NY & LA”.

About Fredrik Eklund

With record sales and socks as colorful as his personality, Fredrik Eklund became an icon of real estate and Bravo’s “Million Dollar Listing” series, appearing as the only actor to star in the New York and Los Angeles versions. Angeles. Co-founder of The Eklund | Gomes Team, co-founded by John Gomes, the dynamic duo have achieved over $15 billion in closed sales over the past decade and have become a real estate staple in New York, California, Texas and Florida. Regularly ranked on industry hot lists including The Hollywood Reporter Power Brokers and Variety’s Real Estate Elite, Eklund | Gomes continues to sit at the top, generating $4.5 billion in sales in 2021 alone. In 2022, they landed New York’s most expensive sale of the year at 432 Park Ave., for 70 .5 million, and are gaining momentum in Nevada where they are expanding this summer.

About Thomas Ma

Thomas Ma, who hails from one of Hong Kong’s leading property development families, found success in his own right when he ventured into technology. Ma became an active proptech entrepreneur and then brought his passion and deep understanding of real estate from international waters to the US market. He saw the industry evolve into large proptech platforms, presenting significant financial hurdles for agents and decided to develop a new way for agents to showcase their listings. This led him to co-found REAL, putting agents back in control of their listings to generate leads and maximize their online presence. Before launching REAL, Ma created HOJOJO. The rental marketplace and lease management system has helped business owners maintain all aspects of their rental properties, from receiving offers to collecting rent. Now, as CEO of REAL, Ma is leveraging his past knowledge to bring emerging technology to the US real estate industry.

See the source version on

CONTACT: Rachel Verne

[email protected]



SOURCE: REAL messenger

Copyright BusinessWire 2022.

PUBLISHED: 7/29/2022 7:36 PM / DISK: 7/29/2022 7:36 PM

Comments are closed.