OnePlus hopes new OnePlus 10R 5G, Nord CE 2 Lite will solidify India’s midrange smartphone market
OnePlus showed off three new devices at a virtual event on Thursday as it aims to make the “Nord” brand an integral part of its lineup. Its new products – the OnePlus 10R 5G, Nord CE2 Lite and Nord Buds – will bring the OnePlus brand experience to more consumers.
The OnePlus 10R 5G, which is the most expensive among the new devices, has a 6.7-inch 120Hz display and is powered by a MediaTek Dimensity 8100-MAX processor. It has a triple camera system on the back and up to 150W of charging support for the top model. It is aimed at users focused on multitasking and productivity. The device starts at Rs 38,999.
Meanwhile, the Nord CE2 Lite is a mid-range smartphone with a 6.59-inch 120Hz display and a Snapdragon 695 processor. It features a triple camera system on the back topped with a large lens 64 MP angle. For battery, the phone offers a 5,000mAh battery with 33W SuperVooc fast charging support. The phone starts at Rs 19,999. The Nord 10R 5G and Nord CE2 Lite run OxygenOS 12.1 out of the box .
Here are the detailed prices for each variant of the OnePlus 10R, OnePlus Nord CE 2 Lite and OnePlus Nord Buds
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OnePlus also introduced the Nord buds, new truly wireless earbuds that cost just Rs 2,799 but have features like 12.4mm drivers and IP55 for water and dust resistance. However, they lack active noise cancellation (ANC) technology.
Although OnePlus has cultivated the image of a premium smartphone player for years, its mid-range Nord series is becoming increasingly important to the brand in growing markets like India. The launch of a device like the Nord CE2 Lite is an apparent effort to expand its customer base. The lower price could allow OnePlus to attract more customers in India and better compete with Android-based manufacturers like Xiaomi and Samsung, which already offer several options in the mid-range segment.
Since OnePlus has become more integrated with Oppo, the brand has been making constant efforts to add more affordable options. Whether it’s the Nord 10R or the Nord CE 2 Lite, both phones primarily serve as a showcase for OnePlus’ excellent hardware capabilities and smart marketing skills. OnePlus has a ghostly figure in the smartphone market, and these phones will only help expand the mid-range smartphone market in a market as diverse as India.