QPLAY launches co-marketing initiative with InPlay Cricket app and CricketNews.com website
Predictive cricket app “InPlay Cricket” and website “CricketNews.Com” will be co-promoted with QPLAY during the Men’s T20 World Cup tournament October 16 to November 13, 2022
TORONTO and Mumbai, India, October 17, 2022 /PRNewswire/ – QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) announced today that The Q India, through its recently announced QPLAY app, has entered into a co-marketing agreement with Cricket Predictive App “InPlay Cricket” and its affiliate website CricketNews.com. The co-marketing effort was launched at the Men’s T20 World Cup, one of cricket’s biggest and most popular competitions of the year. The co-marketing effort will see QPlay advertised and marketed on the InPlay Cricket app and on CricketNews.com. In return, both cricket products will be advertised equally across all five QPLAY channels, with a particular focus on the recently launched QGameX. The parties will share all revenues generated from co-marketing efforts on an affiliate basis.
Cricket is by far the most popular sport among india population of 1.4 billion people and is often referred to as a “religion” in the country due to its extraordinary level of interest. The InPlay Cricket Predictive app allows users to predict match results with prizes offered for correct guesses. CricketNews.com is a comprehensive cricket news site and will feature daily stories and updates on this year’s T20 World Cup, which is taking place in the host country of Australia.
Q PLAY currently wearing The Q (flagship mass entertainment channel in Hindi), The Q Maratha (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy-focused) and the latest QGameX launched (live game). All channels feature content based on The Qs unique programming approach, which showcases the best content from social media creators and digital media stars. The free app will be offered from the Google Play store and App store and directly on Smart TVs and mobile devices.
Commenting on the co-marketing agreement, CEO and co-founder of QYOU Media Court Marvissaid: “One cannot underestimate how much the country of India relates to cricket. It seems to capture the attention and passion of the whole nation. We couldn’t think of a better category to start bringing attention to QPLAY and our brand than by tapping into this world with an app and website specially designed for cricket fans, especially during the T20 tournament. We believe that a channel like QGameX as well as all of our channels featuring content from digital and social stars will resonate with these massive audiences. We look forward to driving downloads, traffic and revenue along the way as we begin our transition to the Direct to Consumer market by India.”
About QYOU Media
QYOU Media, one of the fastest growing creative media companies, operates in India and United States produce, distribute and monetize content created by social media influencers and digital content stars. In Indiaunder our flagship brand, The Q, we curate, produce and distribute premium content across TV networks, VOD and OTT platforms, mobile phones, smart TVs and app-based platforms. We now have 5 emerging content destinations engaging over 125 million Indian households every week – The Q (mass entertainment), Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy-focused) and our latest Q-GameX (live game). Our influencer marketing company, Chtrboxwas a pioneer in india the creator economy, leveraging data to connect brands with the right social media influencers. In United States, we help major movie studios, game publishers and brands create content and market through creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches over 1 billion consumers worldwide every month. Discover our work at www.qyoumedia.com, www.theq.tv and www.theqyou.com and www.chtrbox.com.
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SOURCE QYOU Media Inc.