Techarc, Telecom News, ET Telecom
NEW DELHI: Indian consumers tend to look for more information on smartphone specifications regarding audio, photo and 5G capabilities before making their buying decision, according to research results from Techarc.
Although the camera is still the main specification for smartphone users, knowing the 5G support of a device they intend to buy helps them make a “future-ready decision”. , according to the findings, adding that consumer interest in audio capabilities is also steadily increasing as devices improve. video and display performance.
“The new way of living after the outbreak of Covid pandemic has made the role of audio again important. In India, even on video calls, most of the participants only engage on audio while keeping their cameras turned off, which makes the quality of the audio experience more important than the quality of the camera,” Techarc said.
In terms of features explored when shortlisting the “perfect smartphone” by a buyer, the camera is an area of focus, followed by support for call recording and extended storage in smartphones, have revealed the results.
“While smartphone OEMs constantly conduct R&D to innovate and improvise devices, consumers see great value in enjoying highly satisfying performance that is delivered through the orchestration of specifications, features and other physical attributes that go into making a smartphone,” said Faisal Kawoosa, chief analyst, Techarc.
Quantitatively, the report notes that the overall smartphone experience includes performance (65%), price and offers (27%) and specifications (4%).
On the other hand, the parameters defining the expectations of smartphones are specifications (35%), features (32%) and performance (15%).
The overall performance provided by a smartphone depends on its audio, display and battery performance.
The accessibility aspects of a smartphone are also increasingly of interest to users purchasing devices. Shoppers have become keen to learn more about live captions for incoming calls, Bluetooth LE (BLE) support and other features that make smartphones suitable for different abilities, according to the results expressed. . “This is an area of opportunity for OEMs to explore further for social good.”