What is this new social media app all about?

Australia has a new social media app, WeAre8, because we definitely need more social media apps.

WeAre8 was quietly launched this week, claiming to be “revolutionary” and “changing the way Australians use social media”.

What is WeAre8?

The company behind WeAre8 claims the app is the world’s first sustainable social platform that pays people every time they watch an ad. WeAre8 also claims to donate money to charity.

Watching an ad is one option, but yes, you’ll get paid for it and face the moral dilemma of whether to keep it or pass the money on to charity. There’s a lot to unpack, especially that nothing is ever really free.

“This is for anyone who is tired of wasting days sinking into a social media black hole where you get randomly suggested posts instead of things you actually want to see AND/OR whoever would rather feel valued, inspired, connected and like you are literally helping save the planet,” WeAre8 said in a press release.

It’s still not the case really answer the question, so I grabbed one for the team and used app real estate on my already bloated phone.

When opening the app, you need to provide your full name, set a username, enter your email address, and sign up for communication (you can’t get paid without this last item). After setting a password (and selecting “consent” for WeAre8 to collect your ISP and IP address so the app can “provide you with the most relevant paid brand ads and highlight 8Citizen programs in your community “), you are good to go. Now you just need to “become an 8Citizen”. Data collection continues, with date of birth, gender and phone number required to progress.

I really don’t even know what’s going on. I scroll under the ‘8Stage’ tab and it’s a bunch of short wellness and personal growth videos (scrolling/vibe similar to TikTok because of course no social media app can go a day without trying to to be TikTok).

To get paid, you need to add your PayPal account.

WeAre8 was created by Sue Fennessy (an Australian entrepreneur who is also a Monash Fellow). In Australia, 10 advertisers have already signed up, including Suncorp, SBS, Dove, Rexona, Omo, Virgin Australia Airlines, Nature’s Own, Coles and Telstra. WeAre8 sees itself as the worldis the only carbon-negative social media platform, with 50% of profits going into users’ pockets, 5% to charities and carbon offsetting, and 5% to a fund for creators.

Every app you allow on your device extracts your data like there’s no tomorrow, and it’s important to realize that WeAre8 is no different. You never get anything for free and your data is gold.

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